Leadership is the responsibility to see those around us rise; it’s the responsibility to take care of those around us. — Simon Sinek

I am an authentic and dedicated B2B marketing professional with a unique balance of leadership, creativity, business savvy, and humor. I am passionate about all aspects of marketing and am committed to improving business results through the development of brand, demand generation, customer insights, social media, and market strategy.

Latest Work

Websites

Marketing Examples

Brand Development

About Me

6 Degrees Health
2021 – 2023

Cascade Sciences
2019 – 2021

Genesis Financial Solutions
2015 – 2019

Acumed
2009 – 2014

It is my passion to build and lead strong marketing teams which provide full-stack marketing and demand generation that drive brand awareness and fuel a healthy sales funnel. My advantage is not only my ability to lead, but also my experience and skill set that demonstrates my team mentality and customer-centric approach to marketing.

Building global brand and digital marketing campaigns to drive customer acquisition and retention
Establishing and tracking KPIs and ROI metrics
Building cross-functional relationships to collaborate on achieving company goals
Leading global B2B marketing campaigns across multiple channels
Implementing customer insights to better communicate, support, and service customers
Developing and managing highly productive marketing teams
Creating and managing multi-million dollar marketing budgets

What Others Say About Me.

Everyone knows you can’t manage what you can’t measure – Andrea gets that. So many Marketing pros get excited by the potential/attractiveness of a promotional campaign. Andrea has the experience, solid work ethic, and ROI smarts to make sure an organization gets the most traction for the marketing spend. She was also able to elevate Cascade’s image with professional brand guidelines and a cohesive design that made us look our best. Andrea is also not afraid of integrating marketing into an organizations ERP system which is two different worlds. Andrea is a true asset and comes with my heartfelt recommendation.

M. Babitz - CEO, Founder

I was extremely fortunate to have worked for and learned from Andrea for the better part of five years. Under Andrea’s guidance and leadership, I was consistently challenged, yet acknowledged and rewarded for a job well done.

Andrea sets high expectations for her staff, while acting as a resource and mentor to help them work through any roadblock that may arise. Andrea is a champion for her top performers, at the same time works with under performers to increase their contributions to the team, or help them find a better fit.

Andrea is a marketer who understands and strives to create a customer centric marketing department. Working to ensure marketing strategy and execution is consistent, relevant, and measurable. Andrea has extensive knowledge throughout various marketing disciplines, and with her in-depth leadership skills, she is an asset to any organization.

R. Edwards - Former Employee

I worked with Andrea in both marketing and sales roles at Network Elements. As a start-up among giants, Andrea’s understanding of corporate and product marketing, branding, and positioning was critical to our ability to be seen as a leader in the industry and by our customers. Andrea is a marketing professional who is very knowledgeable, focused, detailed orientated, committed to getting the job done, supportive, and a pleasure to work with.

D. Drummond - Former Coworker

Andrea Ashley represents integrity in the highest regard. She sets high expectations that are challenging, yet rewarding and attainable. She is a fair and exceptional manager. In everything Andrea is involved with she exudes professionalism and knowledge, while keeping an open mind at all times. She is dedicated to our Marketing Team, consistently giving us a vivid course of action while furthering our creativity with education and team collaboration. She allows us to grow and take owner ship of our positions and encourages fun while doing our jobs. Andrea’s trust and integrity are highly respected and she is a great inspiration to our entire team.

S. Zollin - Former Employee

Andrea Ashley is someone who will instantly impact any marketing culture she is brought into. She is respected, valued, and understands a variety of industries. Anyone that would bring her in is adding a tremendous value to their company.

S. Ceron - Former Coworker